Senior Product Designer · Manchester, UK · Open to London
I design data-heavy products people trust.
A decade in design, seven of them in product, across fintech, enterprise, and consumer, working research-first. I take complex, data-heavy products from first research to a shipped, tested interface. I prototype in code, and use AI to build real products end to end, not just mock them up.
Built Tints & Shades · OpenWatch
Experience
- 2025–26SoukProduct Designer & Engineer
- 2024–25PeakProduct Designer
- 2023–24The Weather CompanySenior Product Designer
- 2021–24DojahSenior Product Designer
- 2020–23VoyanceLead Product Designer
- 2019–20SmartwareUI/UX Designer
A design system for data-dense products
Facet · 30 accessible components
Design tokens, accessible components, and live documentation, built from scratch.

Consumer weather at 100M-user scale
IBM · 2023–24
Three flagship features reframed from data into decisions, across web, iOS, and Android.
AI planning that planners actually trust
Peak · 2024–25
Reframed an AI supply chain tool from accuracy to trust. −18% retail stock-outs.
Document intelligence for fintech KYC
Voyance · Techstars S22 · 2020–23
The model clears the easy 80% of documents, a reviewer sees only the uncertain 20%.
Six identity dashboards, one platform
Dojah · YC W22 · 2021–24
Six identity dashboards folded into one information architecture. −50% onboarding time.
AI-led partner growth, end to end
Souk · Antler · 2025–26
I designed the loop where every payout teaches the product who to source next.
Writing
all →Open to Senior Product Designer roles. sebiomoa@gmail.com